Life. It’s all just Marketing….

A Friday afternoon Summer Musing.... Summary: Marketing has become a non-stop process in a world of 24-hour cable channels, mobile devices and smart phones. I confess to having a bit of a dual persona, having spent my work life in both sales and marketing careers. I thought I’d take a look back, share a little personal history, [...]

The Obscenity of Ramsonware

Winter 2016 Midnight Musings - Summary: In recent months, more than a few friends who, because of my tenure in the IT industry, assume I am their personal tech support, have gotten nailed by what is colloquially knows as Ramsomware. In most cases, these situations could have likely been avoided, but for the casual trust we [...]

Clean Marketing

Winter 2016 Midnight Musings - Summary: As marketing in general, and IT specifically, continues to evolve beyond web sites, email, social media and the rest of the marketing mix, could quiet be the new shout? Relax, I don't plan on selling LEGO™ art Scroll back up to the top to my home image. It's just [...]

Small Business Marketing from Finish to Start

Summary: Consider developing a marketing plan that starts at the end and moves through its paces in reverse. Here's how and why it works. "Maybe the start line was supposed to be your finish line. Don't be afraid to walk backwards." Author:Tablo Normally whenever we think of taking on a project, we lay out the [...]

Likability. Is it a lost art for today’s sales exec?

Friday Afternoon Fall Musings – Summary: Creating a sincere interest and rapport with customers remains an important sales tool. Being likable leads to new and repeat sales and sets you apart from the crowd. Used car salespeople have been the butt of many bad jokes. While there was a time when Slick-Willie type individuals would [...]